STORY

Frankie runs the whole operation. Every design, every sale, every final word — goes through him. He’s the brain and backbone of Derich Gallery. Calm in voice, dangerous in silence. He doesn’t post, doesn’t pose — he decides. If the piece is out there, it's because Frankie approved it. Classic suit, sharp mind, zero noise — that’s real leadership.

Lenny’s the light of the crew. Frankie’s brother, born to balance the madness. He brings mood, humor, and smooth talk — but don’t get it twisted, he’s the voice behind our marketing too. Every campaign, every post, every viral vibe — that’s Lenny pulling strings. He keeps the energy fresh and the message real. Good vibes only? That’s his lifestyle.

Tony handles the dirty work. He’s in the field, moving product, clearing paths, and making sure our pieces land safely — and exclusively. If something needs to be handled quietly, Tony’s already on it. He doesn’t talk much, but his presence says enough. Competitors either respect us — or learn the hard way. Tony’s job is to keep it tight, keep it moving, and keep everyone else guessing.

Doc is the man behind the glass. He designs the layouts, hand-fixes every bullet, knife, dollar stack. He’s the one mixing precision with madness. Nothing is random, everything is calculated. From colors to shadows, he builds scenes like a chemist — one drop too much, and it’s chaos. One drop right, and it’s gold. Every frame is his lab experiment.